With half the company in sales positions, this model has proved incredibly effective, but the business “wanted to make it really easy and efficient for a salesperson to make a call and ensure they were calling from inside a CRM system,” said the CTO. The company also lacked visibility of the sales process across its different jurisdictions—
the U.K., Spain, The Netherlands and Poland—slowing the business’s progression. They needed a cloud-based sales process to further accelerate its growth.

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