FinTech Company Accelerates Sales for Salesforce

With half the company in sales positions, this model has proved incredibly effective, but the business “wanted to make it really easy and efficient for a salesperson to make a call and ensure they were calling from inside a CRM system,” said the CTO. The company also lacked visibility of the sales process across its different jurisdictions—
the U.K., Spain, The Netherlands and Poland—slowing the business’s progression. They needed a cloud-based sales process to further accelerate its growth.

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