Commoditization and over-competition are rife across almost every technology segment today. This new reality has been chiefly driven by a shift in:

• Customer expectations (everything as a service/XaaS, consumption, subscription models)
• Rapid development of innovations (IoT, cloud, AI, etc.)
• Lower barriers to entry for new providers wanting to enter the market

As a result, old and current revenue streams are dangerously under threat for many technology providers—particularly businesses that have been
providing their legacy offerings for a long time. Download our white paper below to learn more.